Modus Operandi
Eduardo Martinez
Founder & CEO
3
minutes read
Oct 16, 2025
Users expect things to simply work.
In the early days of personal computing, few services were personalized. Over time, personalization became essential to improving user experience. With AI agents, this evolution reaches a new level where we have autonomous software acting on behalf of users. Expectations and responsibility have never been higher, yet the fragmented data each product has is no longer enough.
"Memory”, as we call it in AI, is the ability of models to recall past interactions. But real breakthrough lies in personal context, the broader layer of data that represents each person: their preferences, information and habits. It's a vortex of data that belongs to each individual, and it's their right to control it.
Products that can connect to its users' personal context can deliver experiences far more useful and human. It's a win-win: users gain seamless, intelligent and secure personalization, and products unlock new possibilities that were previously impossible.
Traditional business models treat your data as a commodity, by collecting, profiling, and selling it to third parties. That era is ending. The future of personal data is private: users own their data and choose how it’s shared, not for advertising, but for better experiences.
A wide range of new possibilities is just around the corner.
Users expect things to simply work.
In the early days of personal computing, few services were personalized. Over time, personalization became essential to improving user experience. With AI agents, this evolution reaches a new level where we have autonomous software acting on behalf of users. Expectations and responsibility have never been higher, yet the fragmented data each product has is no longer enough.
"Memory”, as we call it in AI, is the ability of models to recall past interactions. But real breakthrough lies in personal context, the broader layer of data that represents each person: their preferences, information and habits. It's a vortex of data that belongs to each individual, and it's their right to control it.
Products that can connect to its users' personal context can deliver experiences far more useful and human. It's a win-win: users gain seamless, intelligent and secure personalization, and products unlock new possibilities that were previously impossible.
Traditional business models treat your data as a commodity, by collecting, profiling, and selling it to third parties. That era is ending. The future of personal data is private: users own their data and choose how it’s shared, not for advertising, but for better experiences.
A wide range of new possibilities is just around the corner.